Title
A model for air transport market competition assessment : airline and alliance perspective
Creator
Kuljanin, Jovana G., 1985-, 27968871
Copyright date
2019
Object Links
Select license
Autorstvo-Nekomercijalno-Deliti pod istim uslovima 3.0 Srbija (CC BY-NC-SA 3.0)
License description
Dozvoljavate umnožavanje, distribuciju i javno saopštavanje dela, i prerade, ako se navede ime autora na način odredjen od strane autora ili davaoca licence i ako se prerada distribuira pod istom ili sličnom licencom. Ova licenca ne dozvoljava komercijalnu upotrebu dela i prerada. Osnovni opis Licence: http://creativecommons.org/licenses/by-nc-sa/3.0/rs/deed.sr_LATN Sadržaj ugovora u celini: http://creativecommons.org/licenses/by-nc-sa/3.0/rs/legalcode.sr-Latn
Language
English
Cobiss-ID
Theses Type
Doktorska disertacija
description
Datum odbrane: 12.07.2019.
Other responsibilities
mentor
Kalić, Milica, 1966-, 12717159
član komisije
Begović, Boris, 1956-, 12451943
član komisije
Ottomanelli, Michele, 1978-, 27975271
član komisije
Jovanović, Radosav, 27978087
član komisije
Renold, Manuel, 27979623
Academic Expertise
Tehničko-tehnološke nauke
University
Univerzitet u Beogradu
Faculty
Saobraćajni fakultet
Alternative title
Model za ocenu konkurencije na tržištu vazdušnog saobraćaja : aviokompanije i alijanse
Publisher
[J. G. Kuljanin]
Format
VII, 222 lista
description
Transport and Traffic Engineering / Saobraćajno inženjerstvo
Abstract (en)
The thesis deals with several aspects of competition in long-haul market that is
characterized by the presence of full-service network carriers that are typically members
of large alliance groups and low-cost carrier that operates independently from any
cooperation agreement. The thesis focuses on transatlantic market as one of the most
lucrative airline market in the world characterized by the great number of full-service
network carriers and recent influx of few low-cost carriers. In order to properly investigate
the impact of low-cost carrier on full-service network carriers on competitive routes, three
models were developed in the thesis. The first model presents the original econometric
model designed to examine the impact of low-cost carrier on full-service network carrier’s
price and number of passengers in the predefined set of long-haul city-pair markets.
As airlines aim to obtain as larger portion of the market as possible, the second model in
the thesis was developed to predict the airline market share on the routes characterized
by the presence of low-cost carrier, as one of the competitor in long-haul city-pair
markets. The model is based on the application of fuzzy logic. Taking into account the key
factors that determine airline market share (price and frequency of service), the proposed
market share model can provide satisfactory results without taking into consideration
passengers’ perceptions towards different aspects of airline service.
Measuring the airline efficiency becomes an inevitable step in assessing the airline
competitive advantage. The fuzzy-based DEA CCR model is developed including the set of
input and output variables carefully derived to reflect the current market outlook. The
results show that major airlines which operate within alliances are generally more
competitive than other mid-sized carriers, primarily due to the benefits derived from the
economy of density.
Abstract (sr)
Doktorska disertacija razmatra nekoliko aspekata konkurencije na tržištu dugolinijskog
saobraćaja na kome su prisutne kako tradicionalne aviokompanije, koje su uglavnom i
članice neke od vodećih alijansi, tako i niskotarifne aviokompanije, koje posluju nezavisno
od bilo kakvog korporativnog udruživanja. Fokus disertacije je na severnoatlantskom
tržištu koje se ubraja u najatraktivnija tržišta na svetu na kome je tradicionalno prisutan
veliki broj tradicionalnih aviokompanija, ali od skoro, i neznatan broj niskotarifnih
aviokompanija. U doktorskoj disertaciji su razvijena tri modela sa ciljem da se detaljno
utvrdi uticaj koji niskotarifni prevozilac ima na svoje konkurente, tradicionalne prevozioce,
na dugolinijskim rutama. Prvi model predstavlja originalno razvijeni ekonometrijski model
koji za cilj ima utvrđivanje uticaja niskotarifnog prevozioca na cene karata i broj
prevezenih putnika tradicionalnog prevozioca na unapred definisanom skupu dugolinijskih
ruta koje povezuju određene parove gradova.
S obzirom na to da je jedan od osnovih ciljeva svake aviokompanije da ostvari što veći
udeo na tržištu, u doktorskoj disertaciji je razvijen robusni model za predikciju učešća na
tržištu aviokompanija koje obavljaju saobraćaj na dugolinijskim linijama na kojima postoji
konkurencija od strane niskotarifnog prevozioca. Model je baziran na primeni fazi logike.
Uzimajući u obzir ključne faktore koji određuju udeo na tržištu posmatrane aviokompanije,
predloženi model daje zadovoljavajuće rezultate bez potrebe uzimanja u obzir
preferencije putnika prema određenim aspektima usluge.
Merenje efikasnosti aviokompanija predstavlja neizostavni stepenik u oceni konkurentske
prednosti posmatrane aviokompanije. Fazi DEA CCR model razvijen u ovoj disertaciji je
baziran na pažljivo izabranom skupu ulaznih i izlaznih promenljivih kako bi što bolje
opisalo trenutno stanje na evropskom tržištu. Rezultati ukazuju da su velike tradicionalne
aviokompanije, koje ujedno predstvaljaju i stožere alijansi, konkurentnije od manjihtradicionalnih aviokomapanija, pre svega zbog benefita ostvarenih kroz efekat ekonomije
obima.
Authors Key words
airline competition, low-cost carriers, full-service network carriers, low-cost
long-haul business model, transatlantic market, econometric models, airline market share,
airline efficiency, fuzzy logic, fuzzy-based DEA CCR model, sensitivity analysis
Authors Key words
konkurencija, konkurentnost niskotarifne aviokompanije, tradicionalne
aviokompanije, niskotarifni poslovni modeli u duolinijskom saobraćaju, severnoatlantsko
tržište, ekonometrijski modeli, model za ocenu učešća na tržištu, efikasnost
aviokompanija, fazi logika, fazi logički DEA CCR model, analiza osetljivosti
Classification
656.7:519.863(043.3)
Type
Tekst
Abstract (en)
The thesis deals with several aspects of competition in long-haul market that is
characterized by the presence of full-service network carriers that are typically members
of large alliance groups and low-cost carrier that operates independently from any
cooperation agreement. The thesis focuses on transatlantic market as one of the most
lucrative airline market in the world characterized by the great number of full-service
network carriers and recent influx of few low-cost carriers. In order to properly investigate
the impact of low-cost carrier on full-service network carriers on competitive routes, three
models were developed in the thesis. The first model presents the original econometric
model designed to examine the impact of low-cost carrier on full-service network carrier’s
price and number of passengers in the predefined set of long-haul city-pair markets.
As airlines aim to obtain as larger portion of the market as possible, the second model in
the thesis was developed to predict the airline market share on the routes characterized
by the presence of low-cost carrier, as one of the competitor in long-haul city-pair
markets. The model is based on the application of fuzzy logic. Taking into account the key
factors that determine airline market share (price and frequency of service), the proposed
market share model can provide satisfactory results without taking into consideration
passengers’ perceptions towards different aspects of airline service.
Measuring the airline efficiency becomes an inevitable step in assessing the airline
competitive advantage. The fuzzy-based DEA CCR model is developed including the set of
input and output variables carefully derived to reflect the current market outlook. The
results show that major airlines which operate within alliances are generally more
competitive than other mid-sized carriers, primarily due to the benefits derived from the
economy of density.
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