ǂThe ǂapplication of product-service system in IoT ecosystem

[J. Mihailović]

152 str.

Tehničke nauke (područje organizacionih nauka) - Menadžment tehnologije, inovacija i održivog razvoja /Technical sciences (field of organizaciona sciences) Management of technology, innovation and sustainable development

Sistem proizvod-usluga je aktuelna istraživačka oblast koja je našla široku primenu u naučnim i stručnim disciplinama i postoji veliki broj radova na temu implementacije sistema proizvod-usluga i servitizacije kao procesa kroz koji kompanije prolaze kada uvode sistem proizvod-usluga. Međutim, većina istraživača analizira proizvodne kompanije, koje su, vremenom, uz proizvode počele da prodaju usluge. U disertaciji se analizira kompanija iz domena telekomunikacija i ispituje se servitizacija u kompaniji u kojoj se uslugama dodaje proizvod, što je drugačiji pristup od većine dostupnih radova. Cilj disertacije je da definiše inovativni koncept, zasnovan na sistemu proizvod-usluga, koji pospešuje poslovanje mobilnog operatora i pomaže mu da se uspešno pozicionira u IoT ekosistemu. Kvantitativnom i kvalitativnom analizom, kroz više studija slučaja koje su sprovedene kod mobilnog operatora, posmatranjem servitizacije iz različitih uglova, analizirani su sistem proizvod-usluga i njegova primena u IoT ekosistemu. Istraživanja su pokazala i potvrdila da je uspešnu primenu sistema proizvod-usluga moguće obezbediti: (1) primenom različitih oblika sistema proizvod usluga (kroz razvojne centre mobilnog operatora) (2) primenom otvorenih inovacija (različitim modelima kolaboracije sa korisnikom i partnerima) (3) promenom u organizaciji i njenoj kulturi (kreiranjem prilagođenog paketa proizvod-usluga i pilot projektima). Grupisanjem tri velike istraživačke, naučne i praktične oblasti: sistem proizvod-usluga, IoT i otvorene inovacije u disertaciji je definisan održivi koncept koji ima pogodnost za korisnika (u smislu dobijanja dobrog rešenja), za kompaniju (u smislu boljeg poslovanja kroz odgovarajuće poslovne modele) i za zajednicu (jer pospešuje inovacije i odgovara izazovima savremenog doba).

Nowadays there is a growing interest in the subject of product-service system in academia and practice and many recent scientific papers on the topic of implementing product-service systems and servitization, as a process or transformation that companies go through when they introduce a product-service system, can be found in literature. However, most researchers are focused on the analysis of manufacturing companies, which, over time, began to sell services on the top of their products. The dissertation analyses a service company from the telecommunications domain and examines servitization in environment where products are added on top of the services, which is a different approach to servitization than most available research. The goal of the dissertation is to define an innovative concept, based on a product-service system, which improves the business of a mobile operator and helps it to successfully position in the IoT ecosystem. The product-service system and its application in the IoT ecosystem were analyzed through quantitative and qualitative methods and observation from multiple perspectives was enabled through different case studies conducted at the mobile operator company. Researches have shown and confirmed that successful application of product-service system can be ensured by: (1) applying different forms of the product service system (through development centers at the mobile operator company), (2) applying open innovation (different collaboration models with customer and partners), (3) changing the organization and its culture (by creating a customized product- service bundle and through pilot projects) The dissertation defined sustainable concept beneficial for customers (in terms of getting a good offer and solution), company (in terms of better business operations through appropriate business models) as well as for the community (because it promotes innovation and responds to the challenges of modern times) by combining three large research, scientific and practical areas: product-service system, IoT and open innovation.

Sistem proizvod-usluga, IoT, otvorene inovacije, servitizacija, telekomunikacije, mobilni operatori

Product-service system, IoT, open innovation, servitization, telecommunications, mobile operators

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